During the course Strategic brand management we were assigned to make a complete brand book to a fictional company. In a pair of two we decided to make a brand book for a sourdough bakery located in Norrköping. We went for a modern, clean and comical approach for the design and tone of voice.
As a personal project I create my own personal brand in order to profile myself towards potential clients and future employers. I tried to create a design that felt warm, lively and inventive whilst keeping it minimalistic.